What a year, designing across 5 platforms during the last year have been both challenging and rewarding from what I have learned and produced working within a great team.

If I have learnt anything during the last year for experience and interaction design after working with some great people, there are really seven main points of how to design well that have really stood out to me. Read More...

Workible has been a side project since January of this year, a great idea for a digital startup that is really gaining traction within the industry for flexible work.

I fit into this venture as the Interactive Art Director and have managed to set the tone for the business’ branding and UX for their digital and mobile strategy. We have a delivered app on the appstore with a massive roll out of the Beta trials, with some great feedback and interest from some rather BIG players out there.

It’s very exciting for something of this nature to come together so quickly and really take off in such a big way, plus it’s an awesome thing to work with a few very nice and passionate people applying what I love doing to their business gaining support for it.

There is more to come on this one though, I feel it’s just taking off.

To use Dieter Rams as a muse design is wonderful, done correctly it’s invisible and an intangible factor that can make something delight.

However there is more to creative than making it look pretty or making it work, it is about the entire holistic brand and UX experience. It should be well considered with the right customer discoveries focused on, validated for the qualitative factor then built across the appropriate channels.

Simple isn’t simple rather the result of highly visceral process. Read More...

Over ten years of creative experience has given me 5 key rules that in my opinion kill innovation and creativity in its tracks. Via some CSI and Dexter techniques, I am going to explore these killers of innovation. Read More...

Marketing vs development is an interesting beast, the marketer in me always would like to see new features that I probably would never use while the developer would rather see refinements in the overall experience. Which is better?

Good marketing will get you through the door (or to quote Edwin Land, Marketing succeeds where products fail) however good development will allow you to keep the client thus a balanced approach is needed.

For a larger company this really isn’t an issue because you have enough resources to assign them to the right places to ensure the is a balance but for a smaller business that isn’t really the case. Read More...

For nearly ten years I’ve worked in and around graphics and creative, the one thing that I’ve noticed pops up at nearly every place I’ve been is the absolute need for innovation and creativity.

Every brand or product wants to be innovative and creative well this is the general direction most want. But really does everything need to be innovative or creative, is this notion practical?

From experience some things just don’t need to be rather they just need to do what they’re supposed to do and do it well. A well designed product of any kind that gives the end user or customer a great experience will always fare better than an over designed or innovative one. Read More...

With Weatherzone mostly rebranded it interesting to look back upon the project as a whole, the big learning curve I had found was nothing to do with how the branding design was done rather I was amazed how much “ownership” people have with a brand.

Many stakeholders were dead against for improving the how the brand functioned, the main belief and attitudes being “if it ain’t broke why fix it?”. Read More...