Create Better Experiences
Human-focused, insight ground, technology minded.
Make Bolder Ideas...
Imagine, design, and build experiences, products, and businesses that deliver 20% uplift and win hearts and minds. Sounds too good, right?
Well, it's achievable through design and testing for neurodivergent minds. Many businesses miss out on an extra 20% market share by ignoring 1 in 5 customers. Let's access this hidden resource.
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Business to Brand™
The Full-Stack Brand, Growth & Visibility Ecosystem for Purpose-Driven Founders
From overlooked business to unmissable brand – in 90 days.
Brand Strategy
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PR
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Brand Management
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Marketing
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Digital & Social
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UX Design
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UX & Neurodivergent consualtant
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The Challenge
Graze Catering, operating in the Southern Highlands, was launching a newly refurbished event space, transforming a previously plain and unused cement hall into a desirable wedding venue integrated with The Burrow. The business was headed by a chef with a strong background in Michelin-starred kitchens. However, the chef had struggled to establish a consistent and successful business in the area, with several prior failed attempts at micro-restaurants and other ventures.
His catering business, which had operated under different names and models, lacked brand clarity and recognition. This presented several interconnected challenges:
Brand Definition and Differentiation:
Defining and articulating the unique offerings of Graze Catering and the new venue to distinguish them in a competitive market and overcome the confusion caused by previous business iterations. This required a foundational process of brand discovery and definition.
Venue Transformation:
Overseeing the styling and creative design to transform the cement hall into an attractive and functional wedding venue. This included the physical styling of the venue and the transformation of public toilets to be fit for a wedding and other special occasions, including sourcing items and developing creative concepts.
Digital Overhaul:
Completely refurbishing Graze Catering's online profile and website to create a cohesive and engaging brand presence and rectify the damage done by previous online inconsistencies.
Online Visibility:
Ensuring Graze Catering was visible on relevant online directories, wedding directories, and wedding- and special-event-catering hubs.
Content Creation and Engagement:
Developing blogs, engaging copy, and advertising materials to connect with wider online audiences and communities through social media.
Community and Tourism Engagement:
Creating content and programs to drive tourism and engage the local community in the Fitzroy Falls area.
Strategic Operations Planning:
Devising a comprehensive operations plan to streamline the execution of weddings and special events at the venue.
Selected Clients
- Blanco
- Cider & Milk
- White & Yellow Cafe
- D Magazine
- Base
- Kitu
- Hansen Fashion
- Marcus Berg
- Adonis Oil
- Better Bakehouse
- Vito Coffee
- Arte Artifacts
- Seasalt
- Tune Speaker
- Alpha Source