I returned from New York and Hawaii with some great images and inspiration, I wondered what would PAN AM look like if still in business today and most importantly how their digital offering would be like.

My focus was on the adventure, the buzz when you just about the get on the flight. With this in mind I decided to clean up the main paradigm with the taxonomy of two navigations one for the deals the other for the adventure. I've also pull mobile, advertorial and social into the mix where most airlines are missing now.